Independent IMC directory · 2026 edition
The global directory for integrated marketing communications.
Marcom Index catalogues the world's advertising, public relations, brand, and media agencies — sorted by specialization, region, and B2B audience focus — alongside the working tools and case studies the integrated marketing community actually uses.
Independent · Editorial · No pay-to-play
Agency spotlight
This week on Marcom Index.
Featured agencies
Starting points across regions.
317 Agency
Istanbul, Turkey · est. 2025
Turkey-based digital security and brand protection agency
360i
New York City, United States · est. 1998
digital marketing agency
72andSunny
Los Angeles · est. 2004
advertising agency
A Great Idea
North Carolina, United States · est. 2015
Creative agency based in North Carolina
A' Design Award
Global
design competition platform
Abbott Mead Vickers BBDO
London · est. 1977
advertising agency
Service areas
15 disciplines, one operating model.
Brand Strategy & Positioning
Defining what a brand stands for and how it shows up across every touchpoint.
Public Relations & Earned Media
Press relations, executive visibility, and crisis communications across regulated and consumer markets.
Performance Marketing
Paid acquisition, attribution modeling, and lifecycle optimisation across channels.
Content Marketing & Editorial
Long-form, video, and B2B editorial built around organic distribution.
Social Media & Community
Always-on social programs, creator partnerships, and owned community building.
Influencer & Creator Partnerships
Talent identification, contracting, and measurement for creator-led campaigns.
Media Planning & Buying
Channel strategy, programmatic, broadcast and OOH negotiation.
Account-Based Marketing
Coordinated B2B programs that align sales and marketing on named accounts.
Marketing Automation & MarTech
Stack architecture, CDP implementation, and lifecycle workflows.
Industries served
Where integrated marketing earns its keep.
Financial Services
Banks, insurers, asset managers, and fintech challengers.
Healthcare & Pharma
Regulated communications across HCP, payer, and patient audiences.
Technology & SaaS
B2B platforms, developer tools, and enterprise software brands.
Consumer Packaged Goods
Mass-market launches, shopper marketing, and household-name brand stewardship.
Retail & E-commerce
Omnichannel growth, marketplace strategy, and DTC brand building.
Automotive & Mobility
OEM, dealer, EV, and shared-mobility audience development.
Travel & Hospitality
Destination, hotel, and airline storytelling for global travellers.
Energy & Utilities
Energy transition, utility customer programs, and infrastructure narrative.
Case studies
How integrated programs come together.
Financial Services
Repositioning a Regional Bank for the Digital Generation
Anchored on Brand Strategy & Positioning.
Technology & SaaS
Driving Pipeline for an Enterprise SaaS Platform with ABM
Anchored on Account-Based Marketing.
Healthcare & Pharma
Launching a Disease Awareness Campaign in Five Markets
Anchored on Public Relations & Earned Media.
Consumer Packaged Goods
Rebuilding Trust After a Product Recall
Anchored on Crisis Communications.
Retail & E-commerce
Scaling Direct-to-Consumer for a Heritage Beauty Brand
Anchored on Performance Marketing.
Industrial & Manufacturing
Recasting an Industrial Manufacturer as a Climate Leader
Anchored on Public Affairs & ESG.
B2B tools & resources
Working artefacts, not gated PDFs.
Templates
IMC Agency Selection Scorecard
A structured rubric for shortlisting and evaluating integrated agencies.
Templates
B2B Audience Segmentation Worksheet
A practical framework for naming and prioritising buyer cohorts.
Templates
Brief Writing Canvas
A one-page canvas to align stakeholders before commissioning creative work.
Guides
Marketing Mix Modelling Primer
A non-technical introduction to MMM and its modern alternatives.
Guides
Account-Based Marketing Playbook
A pragmatic ABM rollout plan for first-time programs.
Guides
Crisis Communications Decision Tree
When to respond, when to hold, and how to choose the right voice.
By region
The directory at a glance.
- Asia-Pacific33 agencies
- Europe213 agencies
- Global107 agencies
- Latin America15 agencies
- Middle East & Africa41 agencies
- North America138 agencies